Privacy Policy
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.
We handle your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.
Who is responsible for data collection on this website?
The responsible party for data processing on this website is:
Lapmaster Wolters GmbH
Büsum Street 96
24768 Rendsburg
Germany
Phone: +49 4331 458 0
Email: info@lapmaster-wolters.de
You can reach the person responsible for data protection at:
Phone: +49 4841 8968 20
Email: ds@datensicherheit-nord.de
General Information
We point out that data transmission over the internet (e.g., communication by email) may have security vulnerabilities. A complete protection of data from access by third parties is not possible.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Data Collection on This Website
What rights do I have?
Under the provisions of the General Data Protection Regulation (GDPR), you, as the data subject, have the following rights:
Right to information pursuant to Art. 15 GDPR regarding the data stored about you, including meaningful information about the details of the processing as well as a copy of your data.
Right to rectification pursuant to Art. 16 GDPR of incorrect or incomplete data stored by us.
Right to erasure pursuant to Art. 17 GDPR of the data stored by us, provided that the processing is not necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
Right to restriction of processing pursuant to Art. 18 GDPR, provided that the accuracy of the data is disputed, the processing is unlawful, we no longer need the data, and you object to its deletion because you need it for the establishment, exercise, or defense of legal claims, or you have objected to the processing pursuant to Art. 21 GDPR.
Right to data portability pursuant to Art. 20 GDPR, provided that you have supplied us with personal data based on consent according to Art. 6 para. 1 a GDPR or on the basis of a contract pursuant to Art. 6 para. 1 b GDPR, and the processing is carried out by automated means. You will receive your data in a structured, commonly used, and machine-readable format, or we will transfer the data directly to another controller, where technically feasible.
Right to object pursuant to Art. 21 GDPR to the processing of your personal data, provided that it is based on Art. 6 para. 1 e or f GDPR, and there are reasons arising from your particular situation, or the objection is directed against direct marketing. The right to object does not apply if there are compelling legitimate grounds for the processing, or if the processing is for the establishment, exercise, or defense of legal claims. If the right to object does not apply to specific processing activities, this will be indicated there.
Right to withdraw consent pursuant to Art. 7 para. 3 GDPR with effect for the future.
Right to lodge a complaint pursuant to Art. 77 GDPR with a supervisory authority if you believe that the processing of your personal data violates the GDPR. You can generally contact the supervisory authority at your place of residence, your place of work, or the location of our company headquarters.
How do we collect your data?
Your data is collected in two ways. First, data is provided to us by you. This can be, for example, data that you enter into a contact form.
Other data is collected automatically or after your consent when you visit the website by our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter the website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
Analysis Tools and Tools from Third-Party Providers
When you visit this website, your browsing behavior may be statistically analyzed. This is mainly done using so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
Server Log Files
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
IP address
This data is not merged with other data sources.
Purpose of Processing
The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this, the server log files must be recorded.
Legal Basis of Processing
- Art. 6 para. 1 f GDPR (legitimate interest). Our legitimate interest lies in the secure and efficient provision of our website.
Storage Duration
The collected data will be stored as long as necessary to fulfill the purpose.
Inquiry by Email, Phone, or Fax
Purpose of Processing
If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not share this data without your consent.
Legal Basis of Processing
- Art. 6 para. 1 b GDPR (contract), if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures.
- Art. 6 para. 1 f GDPR (legitimate interest). Our interest lies in the effective processing of the inquiries addressed to us.
- Art. 6 para. 1 a GDPR (consent), if you have given your consent to further use.
Storage Duration
The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after processing your inquiry is complete). Mandatory statutory provisions – especially retention periods – remain unaffected.
Hosting and Data Processing by Liquid Web BV
We host our website with Liquid Web BV (Druivenstraat 15a, 4816 KB Breda, Netherlands), a hosting provider that stores data both in the EU and the USA.
Collected Data
Liquid Web BV processes the data you provide and technical information when you visit our website. This includes:
- IP address
- Technical information about your browser and operating system
- Pages viewed and duration of the visit
Purpose of Processing
The data processing is carried out for the purpose of hosting our website, ensuring functionality, and improving the security and performance of our online services.
Legal Basis of Processing
- Art. 6 para. 1 f GDPR (legitimate interest). Our legitimate interest lies in the secure and efficient provision of our website.
Storage Duration
The collected data will be stored for as long as necessary to fulfill the stated purposes or until you revoke your consent, if applicable.
Data Sharing
Liquid Web BV only shares data with affiliated companies or third-party providers that assist in providing the hosting service. In certain cases, data may also be shared based on legal obligations.
Data Transfer to Third Countries
Liquid Web BV transfers personal data to the USA. The parent company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC).
Data Processing Agreement (DPA)
We have entered into a DPA with Liquid Web BV in accordance with Art. 28 GDPR. The use of their services is based on this contract.
Right to Object
You have the right to object to the processing of your personal data at any time, if the processing is based on our legitimate interests (Art. 6 para. 1 f GDPR). If you wish to exercise your right to object, you can contact us at any time (see "Your Rights" in this privacy policy).
Further Information
Further information on data processing by the service provider can be found at the following links:
https://www.liquidweb.com/blog/liquid-web-and-gdpr-compliance/
https://www.liquidweb.com/policies/privacy-policy/
Use of Leadinfo
We use the Leadinfo service, a web analysis tool operated by Leadinfo B.V. (Rotterdam, Netherlands). Leadinfo helps us identify companies visiting our website by using publicly available information.
Collected Data
Leadinfo collects information about the companies visiting our website based on the visitors' IP addresses. This information is linked to publicly available company data, such as:
- Company name
- Address
- Telephone number
- Company website
Please note that Leadinfo does not collect personal data such as names, email addresses, or other information that directly identifies individuals. The collected data is purely related to the company.
Purpose of Processing
The processing of your data is carried out to analyze visitor behavior on our website, better understand how companies interact with our site, and optimize our marketing and sales activities.
Legal Basis of Processing
The processing of the collected data is based on:
- Art. 6 para. 1 f GDPR (legitimate interest). Our legitimate interest lies in optimizing our website, promoting sales, and targeting companies.
Storage Duration
The information collected by Leadinfo is stored for as long as necessary to fulfill the stated purposes. Once the data is no longer needed, it will be deleted.
Data Sharing
The data collected through Leadinfo, such as company information and IP addresses, may be shared with affiliated companies or third-party providers if necessary for analysis or marketing purposes. Leadinfo itself does not share personal data unless contractual agreements are in place.
Data Transfer to Third Countries
Leadinfo generally stores data on servers within the EU. Should data be transferred to third countries, this will be secured by standard contractual clauses (SCC) or other legally required safeguards to ensure an adequate level of protection.
Data Processing Agreement (DPA)
We have entered into a DPA with Leadinfo in accordance with Art. 28 GDPR. The use of their services is based on this contract.
Right to Object
You have the right to object to the processing of your personal data at any time if the processing is based on our legitimate interests (Art. 6 para. 1 f GDPR). If you wish to exercise your right to object, you can contact us at any time (see "Your Rights" in this privacy policy) or use the opt-out options on Leadinfo's website.
https://www.leadinfo.com/de/rechtliches/opt-out
https://www.leadinfo.com/en/legal/opt-out/
Further Information
Further information on data processing by the service provider can be found at the following links:
https://www.leadinfo.com/de/rechtliches/datenschutz/
https://www.leadinfo.com/en/legal/privacy
Use of the Salesforce Lead Form
We use the Salesforce Sales Cloud, a customer relationship management (CRM) solution provided by Salesforce.com Inc. (Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA). Salesforce supports us in capturing and managing leads generated through our website and helps us improve customer service and communication.
Collected Data
When you fill out our lead form, we collect the information you provide, including:
- Name
- Email address
- Telephone number
- Company name
- Other details that you voluntarily provide in the form
This data is stored in our Salesforce CRM system and used to contact you and process your request.
Purpose of Processing
The processing of your data is carried out to respond to your request, create offers, and improve our customer service and sales activities.
Legal Basis of Processing
The processing of the data collected via the lead form is based on:
- Art. 6 para. 1 b GDPR (processing for the performance of a contract or for pre-contractual measures).
- For marketing purposes: Art. 6 para. 1 a GDPR (consent), if you have given your consent for further use.
Storage Duration
The data you provide in the lead form will be stored for as long as necessary to process your request or to comply with legal retention requirements. Once your data is no longer needed or there are no legal reasons for storing it, it will be deleted.
Data Sharing
Your data will be used exclusively for the above-mentioned purposes and will not be shared with third parties without your explicit consent, unless there is a legal obligation to do so.
Data Transfer to Third Countries
Salesforce transfers personal data to the USA. The company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC) or Binding Corporate Rules (BCR) approved by the French data protection authority.
Data Processing Agreement (DPA)
We have entered into a DPA with Salesforce in accordance with Art. 28 GDPR. The use of their services is based on this contract.
Right to Object
You have the right to object to the processing of your personal data at any time, if the processing is based on our legitimate interests (Art. 6 para. 1 f GDPR). If you have consented to processing for marketing purposes (Art. 6 para. 1 a GDPR), you can withdraw your consent at any time. If you wish to exercise your right to object, you can contact us at any time (see "Your Rights" in this privacy policy).
Further Information
Further information on data processing by the service provider can be found at the following links:
https://www.salesforce.com/de/products/sales-cloud/overview
https://www.salesforce.com/de/company/privacy/
https://www.salesforce.com/company/legal/privacy/
Use of the SAP Sales & Service Cloud
We use the SAP Sales & Service Cloud to manage and optimize our customer relationships (Customer Relationship Management, CRM) and to handle customer inquiries. The SAP Sales & Service Cloud is provided by SAP SE (Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany).
Collected Data
Through the SAP Sales & Service Cloud form, we collect the following personal data:
- Name
- Email address
- Telephone number
- Company name
- Other voluntary information in the form (e.g., content of the inquiry)
This data is stored in our CRM system and used to process your inquiry, provide customer service, and optimize our sales and marketing activities.
Purpose of Processing
The processing of your data is carried out to respond to your inquiries, provide you with information about our products and services, and manage and improve our customer relationships.
Legal Basis of Processing
The processing of the data collected via the form is based on:
- Art. 6 para. 1 b GDPR (processing for the performance of a contract or for pre-contractual measures).
- For marketing purposes: Art. 6 para. 1 a GDPR (consent), if you have given your consent for further use.
Storage Duration
The data you provide will only be stored as long as necessary to fulfill the stated purposes or as required by legal retention periods. After that, the data will be deleted, unless there are legal or contractual retention obligations.
Data Sharing
The data we collect through the SAP Sales & Service Cloud form may be shared with affiliated companies of SAP SE or with third parties, such as service providers that support us in fulfilling our tasks.
Data Transfer to Third Countries
If personal data is transferred to countries outside the European Union, SAP ensures that appropriate data protection measures are in place (e.g., standard contractual clauses).
Data Processing Agreement (DPA)
We have entered into a DPA with SAP in accordance with Art. 28 GDPR. The use of their services is based on this contract.
Right to Object
You have the right to object to the processing of your personal data by SAP at any time, if the processing is based on our legitimate interests (Art. 6 para. 1 f GDPR). If you have consented to processing for marketing purposes (Art. 6 para. 1 a GDPR), you can withdraw your consent at any time. If you wish to exercise your right to object, you can contact us at any time (see "Your Rights" in this privacy policy).
Further Information
Further information on data processing by the service provider can be found at the following links:
https://www.sap.com/germany/about/legal/privacy.html
https://www.sap.com/about/legal/privacy.html
Google Analytics
We use Google Analytics, a web analysis service provided by Google LLC (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics helps us analyze user behavior on our website and improve the user experience.
Collected Data
Google Analytics collects the following data:
- IP address
- Information about the use of the website
- Duration of visit
- Page views
- Click behavior
This data is pseudonymized and transmitted to Google.
Purpose of Processing
The data is used to analyze the use of our website, create reports about website activity, and optimize our website.
Legal Basis of Processing
The processing of the collected data is based on:
- Art. 6 para. 1 a GDPR (consent). The data processing is carried out based on your consent, which you give when entering the website via the cookie banner.
Storage Duration
The data will be stored for a maximum of 14 months and then deleted.
Data Sharing
The data collected through Google Analytics may be shared with affiliated companies of Google LLC and service providers that assist Google in providing these services. These third-party providers are contractually obligated to comply with Google's data protection regulations and process the data only for the agreed purpose. Google may also share the data with government agencies as required by law.
Data Transfer to Third Countries
Google Analytics transfers personal data to the USA. The company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC).
Data Processing Agreement (DPA)
We have entered into a DPA with Google Ireland Limited in accordance with Art. 28 GDPR. The use of Google services is based on this contract.
Right to Object
Google Analytics requires the user’s consent, which is obtained via the cookie banner on the website. Users have the right to withdraw their consent at any time or object to the processing of their data. The withdrawal can either be done via the cookie banner or through special opt-out mechanisms (e.g., Google Opt-out Browser Plugin).
Opt-out link: https://tools.google.com/dlpage/gaoptout
IP Anonymization
The Google Analytics IP anonymization feature is activated. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Further Information
Further information on data processing by the service provider can be found at the following links:
https://policies.google.com/privacy
https://cloud.google.com/terms/data-processing-addendum
Google Ads
We use Google Ads, a service provided by Google LLC (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), to place advertisements and measure the effectiveness of our campaigns. Google Ads allows us to display targeted advertisements and track the success of our marketing activities.
Collected Data
Google Ads collects the following data:
- Interactions with our ads
- Click behavior
- Pages visited
- Conversions (e.g., purchases made, forms filled out)
Purpose of Processing
The data is used to optimize ads, measure the effectiveness of our advertising efforts, and carry out remarketing campaigns.
Legal Basis of Processing
The processing of the collected data is based on:
- Art. 6 para. 1 a GDPR (consent). The data processing is carried out based on your consent, which you give when entering the website via the cookie banner.
Storage Duration
The data collected through Google Ads will be stored for as long as necessary to achieve the advertising goals or until you withdraw your consent.
Data Sharing
The data collected through Google Ads may be shared with affiliated companies of Google LLC and service providers that assist Google in providing these services. These third-party providers are contractually obligated to comply with Google's data protection regulations and process the data only for the agreed purpose. Google may also share the data with government agencies as required by law.
Data Transfer to Third Countries
Google Ads transfers personal data to the USA. The company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC).
Data Processing Agreement (DPA)
We have entered into a DPA with Google Ireland Limited in accordance with Art. 28 GDPR. The use of Google services is based on this contract.
Right to Object
Google Ads requires the user’s consent, which is obtained via the cookie banner on the website. Users have the right to withdraw their consent at any time or object to the processing of their data. The withdrawal can either be done via the cookie banner or through special opt-out mechanisms (e.g., Google Opt-out Browser Plugin).
Opt-out link: https://myadcenter.google.com/personalizationoff?sasb=true&ref=ad-settings
Further Information
Further information on data processing by the service provider can be found at the following links:
https://policies.google.com/privacy
https://cloud.google.com/terms/data-processing-addendum
YouTube
We use YouTube, a service provided by Google LLC (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), to embed videos on our website. By using YouTube, data about your user behavior is transmitted to Google. If you are logged into your YouTube account, YouTube allows you to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Collected Data
YouTube collects the following data:
- IP address
- Information about user behavior (e.g., visited pages, duration of stay, playback time)
- Technical information about the device (e.g., browser type, operating system)
Purpose of Processing
The data is processed to improve video quality, analyze user behavior, and optimize our video offering.
Legal Basis of Processing
The processing of the collected data is based on:
- Art. 6 para. 1 a GDPR (consent). The data processing is carried out based on your consent, which you give when entering the website via the cookie banner or directly to a video.
Storage Duration
The data collected through YouTube will be stored for as long as necessary to fulfill the stated purposes or until you withdraw your consent.
Data Sharing
The data collected through YouTube may be shared with affiliated companies of Google LLC and service providers that assist Google in providing these services. These third-party providers are contractually obligated to comply with Google's data protection regulations and process the data only for the agreed purpose. Google may also share the data with government agencies as required by law.
Data Transfer to Third Countries
YouTube transfers personal data to the USA. The company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC).
Data Processing Agreement (DPA)
We have entered into a DPA with Google Ireland Limited in accordance with Art. 28 GDPR. The use of Google services is based on this contract.
Right to Object
YouTube requires the user’s consent, which is obtained via the cookie banner on the website or directly before displaying a video. Users have the right to withdraw their consent at any time or object to the processing of their data. The withdrawal can either be done via the cookie banner or through special opt-out mechanisms (e.g., Google Opt-out Browser Plugin).
Extended Data Protection Mode
We use YouTube in extended data protection mode. According to YouTube, videos played in extended data protection mode are not used to personalize browsing on YouTube. Ads displayed in extended data protection mode are also not personalized. In extended data protection mode, no cookies are set. However, so-called local storage elements are stored in the user’s browser, which contain personal data and can be used for recognition purposes.
Further Information
Further information on data processing by the service provider can be found at the following links:
https://policies.google.com/privacy?hl=de
https://policies.google.com/privacy?hl=en
https://cloud.google.com/terms/data-processing-terms
LinkedIn
We use LinkedIn, a social network operated by LinkedIn Ireland Unlimited Company (Wilton Park House, Wilton Place, Dublin 2, Ireland). LinkedIn provides us with a platform to network and exchange information with business partners and other interested parties.
Collected Data
LinkedIn processes the data you provide and technical information when you visit our LinkedIn page. This includes:
- IP address
- Technical information about your browser and operating system
- Pages viewed and duration of visit
Purpose of Processing
The data processing is carried out to provide and improve LinkedIn’s network functionality, as well as to analyze user behavior on our LinkedIn page.
Legal Basis of Processing
- Art. 6 para. 1 f GDPR (legitimate interest). Our legitimate interest lies in the efficient provision and optimization of our LinkedIn presence.
Storage Duration
The collected data will be stored for as long as necessary to fulfill the stated purposes or until you withdraw your consent, if applicable.
Data Sharing
LinkedIn shares the data with affiliated companies and third-party providers that assist in providing and analyzing the platform. In certain cases, data may also be shared based on legal obligations.
Data Transfer to Third Countries
LinkedIn transfers personal data to the USA. The company participates in the EU-US Data Privacy Framework Program, which is supported by the new adequacy decision of the EU Commission. This program ensures an adequate level of data protection for data transfers to the USA. Additionally, the company secures the transfer through standard contractual clauses (SCC).
Data Processing Agreement (DPA)
We have entered into a DPA with LinkedIn in accordance with Art. 28 GDPR to ensure data processing complies with European data protection regulations.
Right to Object
You have the right to object to the processing of your personal data at any time if the processing is based on our legitimate interests (Art. 6 para. 1 f GDPR). If you wish to exercise your right to object, you can contact us at any time (see "Your Rights" in this privacy policy).
Further Information
Further information on data processing by the service provider can be found at the following links:
https://www.linkedin.com/legal/privacy-policy
https://de.linkedin.com/legal/l/dpa